Magazine Advert

Font: The font used within this advertisement is ‘Arial narrow’ this font spaces out words. Often used on billboards and posters. As it can be easily read, especially from afar. ‘Russian Roulette’ and ‘Hard’ is written in bold. Which makes the advert more eye catching for buyers.

Colour scheme: The colours used within this CD advertisement are black and grey. The colour of dark greys connote security,conservativeness,maturity.However shades of black connote rebellion,powerfulness,confidence,evil,mysterious,anger,formality,strength,unknowningness .The colour used within the CD cover itself is used to appeal to a high end market of youths. However the words used to advertise the album is written in red. The colour Red helps to increase enthusiasm and interest which makes it very eye catching for a target audience.

Content: The advert contains a lot of information as below the album itself if singles that have reached number ones on the billboard charts. Allowing potential buyer aware of the songs that are within the album plus more.

Imagery: Although the colours used help to connote meanings of the music itself. However the imagery on the CD cover connotes to an audience. That she is evil. From the black lipstick and eye makeup she is wearing with a glare in her eyes makes her look like she is powerful. Her image evokes a style of female empowerment that predates and still stands outside of feminism: the lone female warrior who summons strength and endures danger to make progress in a man's world. This is the imagery she picked up after what happened between herself and ex boyfriend Chris Brown in 2009 when she was badly beaten up.

General Analysis: An overall analysis is that the imagery within the album cover fits in with the way she was living her life at that moment in time as the imagery empowers all the rights she stands for when it comes to women and the rights of women. This advert also has the company that sells the albums from. This a way for the company to also market their company brand.