Andrew Goodwin Six Point Approach

Andrew Goodwin says that music videos are links between visuals, the song and the artist. The relationships that are built within the video and the close-ups of the music artist that gives them the representation and publicity they require. Voyeurism is used to increase the videos attractiveness, particularly to males, whilst intersexuality is often employed in humorous videos.

                                     Good Life Music Video (Kayne West ft T-pain)

Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for boy/girl band).

From this video ‘Good life’ we can see that there are numerous genre characteristics used throughout the video. One of the most obvious ones being hand gestures by the artist. This is used throughout to express more meaning to the narrative artist are explaining to us the audience. Hip Hop Gestures are usually used to refer to money or diamond. These are classic examples used within this music video, commonly used through most hip-hop videos.

There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting).

This whole video is based upon lyric visuals.The music artist purposely carefully mimes the lyrics of the song,the lyrics also appearing on the screen,in various shapes,fonts and colours.Giving of the same fast,colourful engertic pase as the song.

Another relation made is with the lyric 'Now throw your hands up in the sky'At this point the artist is illustrations that is a interpreted from the lyrics of the song and then projected into the music video.

Good Life Lyrics-Kayne West ft T-Pain

Like we always do at this time

I go for mine, I gots to shine

Now throw your hands up in the sky

I go for mine, I gots to shine

Now throw your hands up in the sky

I'ma get on this TV, mama

I'ma, I'ma put shit down

Hey, hey, hey, hey, hey, hey                        

Hey, I'm good

Welcome to the good life

Where niggaz that sell D

Won't even get pulled over in they new V

The good life, let's go on a livin' spree

Shit, they say the best things in life are free

The good life, it feel like Atlanta

It feel like L.A., it feel like Miami

It feel like N.Y., summertime Chi, ahh

Now throw your hands up in the sky

So I roll through good

Y'all pop the trunk, I pop the hood, Ferrari

And she got the goods

And she got that ass, I got to look, sorry

Yo, it's got to be 'cause I'm seasoned

Haters give me them salty looks, Lowry's

50 told me go 'head switch the style up

And if they hate then let 'em hate

And watch the money pile up, the good life

Now I, I go for mine, I got to shine

Now throw your hands up in the sky

Now I, I go for mine, I got to shine

Now throw your hands up in the sky

I'ma get on this TV mama

I'ma, I'ma put shit down

Hey, hey, hey, hey, hey, hey

Hey, I'm good

Welcome to the good life

Where we like the girls who ain't on TV

'Cause they got more ass than the models

The good life, so keep it comin' with them bottles

Till she feel boozed like she bombed at

The good life, it feel like Houston

It feel like Philly, it feel like D.C.

It feel like VA or the Bay or Ye

Ayy, this is the good life

Welcome to the good life

Homie, tell me what's good

Why I only got a problem when you in the hood?

Welcome to the good life

Like I'm new in the hood, the only thin' I wish?

I wish a nigga would

Welcome to the good life

He probably think he could, but, but

I don't think he should

Welcome to the good life

50 told me go 'head switch the style up

And if they hate then let 'em hate

And watch the money pile up, the good life

Now I, I go for mine, I got to shine

Now throw your hands up in the sky

Now I, I go for mine, I got to shine

Now throw your hands up in the sky

Hey, I'ma get on this TV mama

I'ma, I'ma put shit down

Hey, hey, hey, hey, hey, hey

Hey, I'm good

Have you ever popped champagne on a plane

While gettin' some brain?

Whipped it out, she said, "I never seen snakes on a plane"

Whether you broke or rich you gotta get biz

Havin' money's the everythin' that havin' it is

I was splurgin' on trizz, but when I get my car back

Activated, I'm back to Vegas 'cause

I always had a passion for flashin' before I had it

I close my eyes and imagine, the good life

Is the good life better than the life I live

When I thought that I was gonna go crazy?

And now my grandmama ain't the only girl callin' me baby

And if you feelin' me now then put your hands up in the sky

And let me hear you say hey, hey, hey

Ooh, I'm good.

There is a relationship between music and visuals (either illustrative, amplifying, contradicting).
Within this video there are not many relations between the music and visuals.However the one I found was the repetitive beat.Which was used to  an advantage in the music video.The artist clicked and clapped to that beat, almost as if it was a sound of a clap.This being one of the ways music and visuals was used within this music video.

The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).

The video ‘Goodlife’ is based upon a animated theme.A theme requently used be Kayne West as the the narrative they are telling is very self explantory.It illistruates a wide range of ideas,concepts and notions into the music video within Kayne West videos and album and single covers.

An advantage to the record companies as  advertising and promoting can take place,something that is very cleverly done thourghout this music video.The first being promoting Kanye West’s ‘Graduation’ album,using the bear from the front cover.as an animated factor to the video. The bear is a symbolism that is used in his most of his video and all of his albums.

                         

A prop used was Sunglasses.A big fashion trend that R&B and Hip hop artist wear.Definietly a trend Kayne west is very well known for following. This also being  one of his personal  motif,that makes up on his representations. This explaining the several close up shots in the music video.The particulary sunglasses advertised in this Video is Louis Vuitton.A style that can easily be identiyfied as the style is quite distinctive.

There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.

There is frequent  voyeuristic treatment referred to in this video.Through illstratuations,visuals and within the music video itself by having an attractive girl flirt and dancing and bending down in a low cut leotard and fishnetted tights.

The notions of looking at screens within screens is when the artists in the video turn into animated characters themselves. 

The voyeuristic illustrations used to refer to women's physical assets are put in the lyrics. ' 

A picture of Michael Jackson.He was often referred to by other artists as living the 'good life' as he was well known for his extravagant style and expensive life style.

Welcome to the good life,where we like the girls who ain't on TV cause they got more ass than the models'

The Good life video used intextuals of the film ‘Snakes on a plane’ to make sexual refrence through.This was done through the lyrics.Have you ever popped champagne on a plane While gettin' some brain? Whipped it out, she said, "I never seen snakes on a plane"                                                                                             Then later on put into visuals through the video (Holding a champagne bottle in this hand whilst he pours out the lyrics out of the bottle)

There is often intertextual reference (to films, tv programmes, other music videos)

‘Where we like the girls who ain't on TV cause they got more ass than the models’

J&F is an old established company that specialises in old styled televisions.And this is what was used in the video,topping it off with the J&F logo at the side to give more of an effect to the narrative they were connoating to the audience.