Johan Renck is started his full time directing career in 1997.He well known for directing music videos, television commercials of today. Johan has been the director for many well-known brands.Nike,Levis,Dom Perigon also directing music videos for Madonna’s “Nothing really matters” and “Hung up” Kylie Minogue’s “Love at first sight” Beyoncé “Me, Myself and I” Robbie Williams “She’s Madonna” and “Tripping”In 2005 John Renck won a award for the best MVPA, also nominated in various categories in CAD in his music videos for the streets. Collected a bronzes award for commercials Sagen. Also again in 2006 receiving another MVPA award for Madonna’s music video “Hung up” and Robbie Williams “Tripping” Johan Renck also being listed as the 25th most rewarded director for commercials.
Most of the work Johan is quite recently working alongside brands and artist that are well recognised worldwide. Most of the work consists of his capturing dark, emotional saturations especially in his photography.
Here is some of Johan Renck Work that has been very popular against the target audience my group will be focusing on.
The last 5 years when it comes to music videos Johan Renck has mostly worked with music videos that have a up beat tempo and consists of a choreography.These video just being some of the music videos that reached number one in billboard charts and won awards after the music video have been released.
Johan Renck has previously has done videos that consist of flashbacks in videos.One of them was 'Me,My and I' by Beyonce.An animation he does very well through the use of reverse and re winded narrative with a fading effect to complement to flashback animation.
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