A music video is a short film integrating a song and imagery which is used for promotional or artistic purposes. Music video within this generation is primarily made for marketing and promoting the sale of music recording for an artistic.
The Australian TV show ‘Countdown’ played an important role as that is what first developed the music video industry. As music videos clips were used as a way of marketing acts that were to appear on a TV Show. This is how the popularity of video clips grew, making the music industry realised the marketing potential of music clips and found a way of using this to their advantage. Six years later the New Zealand group ‘Split Enz became of the first bands to create an entire set of music promo clip. MTV being the first nationwide video music programs on American television to play music Videos. MTV then began expanding .In 1983 the almost 14 minute long music video for Michael Jackson song ‘Thriller’ was released. Which still today is the world’s most successful and influential videos in music video history.Two of the most videos that are the most famous and most expensive music videos of all time are Michael and Janet Jackson “Scream” which $7 million to produce, and Madonna’s “Bedtime story” costing $5 million. Scream is still the most expensively music video ever made.
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