Target Audience Research

                   

It was important to find a target audience research so I was aware of the interest our target audience asked.Also to see if I could include elements of the target audience interests into the music video.I firstly made a questionnaire with five short fixed questions.I conducted this through opportunity sampling of people in my media studies class. The people I targeted was aged between 16-18.

The reason for this sample of people was because it was very convenient and I was aware they took an interest in the questions I was asking,therefore the answers given would be more reliable than if I was to ask people I did not know. The questionnaire consisted of five media related questions.

The questions asked were.

Who is your favourite music artist?     

What is your favourite type of music genre?                          

What is your favourite album cover and why?

What is your favourite music video?

From these questions I will be able to get gather an idea of the interest of these all around the same age,and if there was a difference or similar pattern between 
the type of  music they liked and their favourite music video.  

The results I got back showed that the people i asked had an interest in the music that is focused on with media eye and part of 'popular culture' The answers I received for the first question.All the music artist the target audience like were RNB and Hip Hop artist

The genre of music the target audience liked also feel hand in hand with the artist they liked.As well as their favourite albums.The album names they gave were usually albums from their favourite music artist they names in the first question.Their favourite music video also being the same.

 Here is some evidence of the questionnaire I handed out for people to question on target audience.








The feedback I got from my target audience helped to shape the direction we could film. As most the individuals I asked took an interest in music genres that were more modern. So my group and I decided that it would be best to use something a music genre that we was very familiar with however a music artist from that same genre of music we did not listen to. As this would allow us to look into the music artist music from a blank slate as we had no knowledge of their work. This allowed us to form our own opinions about the artist and their music.

The music videos our target audience took an interest were modern. So this allowed my group and I to come to a conclusion of choosing a song that we thought was unique in the way the music video wad filmed, as we could use attributes of the music video within ours.